The story principles Nike uses will work for you too.
This is marketing.
And
it's a story.
And there's
one word
behind that marketing,
one word
behind that story ...
"Grit".
Yes it's Nike.
Yes they probably pay their creative/advertising team huge wages.
But those two principles can be applied to all marketing, everywhere.
And you can apply them no matter what your marketing budget.
What is your product/client story?
What is the one word behind your story, behind your marketing, behind your brand?
After that it just remains for you to find places to tell that story.
Leave a Reply
Want to join the discussion?Feel free to contribute!